Computer Masters is a total IT solutions provider based in Carlsbad, CA. Founded in 1990 by Lenny and Andrea (née Sanchez) Thorell, the company is a certified small, minority and woman-owned business. Computer Masters is an award-winning (custom) systems integrator and leading supplier (reseller) of software, hardware, servers, laptops, workstations, peripherals, and networking equipment.
Serving clientele throughout North America and Europe, including notable companies like Boeing and Cubic, Computer Masters is a technological “one-stop shop” for organizations of every persuasion. In partnership with Trusted Tech Team, the company offers its customers an array of unique software solutions and technological alternatives.
A Family Tradition
Family-owned and operated, Computer Masters has been operating for two generations. Following her parents and brothers Richard Adame and Corey Throrell, sister Jessie Thorell carries on the family tradition with her multidimensional skill set. Experienced in both sales and accounting, she spearheads administrative operations while sourcing and bidding for exclusive contracts across multiple industries.
Jessie finds that co-operating a minority and woman-owned business “definitely holds a lot of power” in that “we can usually retrieve better pricing to be more competitive” which helps better position the company to win federal and state contracts.
A New Transition
Having recently relocated the business from San Diego proper to Carlsbad, Computer Masters can now access many clients directly while benefiting from the booming local economy. Their new facility has made for a fresh work environment inspiring a new warehouse set-up and smoother modes of operation. It also offers space for the company to continue to expand its staff and hone its business practices.
A Celebratory Ring
A unique feature of the Computer Masters office environment is its storied sales bell. Having been rang for thirty years, by three generations of Thorells and their colleagues, it’s celebratory sound reverberates throughout the office at the close of each sale. This tradition has been in place since the company’s inception, thus harkening a sense of pride and accomplishment amongst their work community.